Lubna Bouza

Lubna Bouza is the Head of Business News and a presenter at Sky News Arabia in Abu Dhabi, where she has spent nearly a decade shaping regional financial coverage and interviewing some of the world’s most influential leaders, including ECB President Christine Lagarde, Microsoft Co-founder Bill Gates, IMF Managing Director Kristalina Georgieva, World Bank President David Malpass, Aramco CEO Amin Nasser, and ADNOC CEO Dr. Sultan Al Jaber. She leads market reporting across global and GCC economies and anchors Business with Lubna, a programme widely recognized for making complex economic issues accessible and relevant to audiences across the Arab world.

Her journalism has positioned her at the center of international economic dialogue, reporting from major global platforms such as the IMF and World Bank Annual Meetings, the World Economic Forum in Davos, and the Future Investment Initiative in Saudi Arabia. Prior to Sky News Arabia, she worked at CNBC Arabia and built expertise across macroeconomics, market behavior, and financial storytelling. Lubna holds a Master’s degree in Applied Finance and Banking and a Master’s in International Business Administration from the University of Wollongong in Australia.

At BRIDGE Summit, Lubna will explore the shifting dynamics of financial communication, how economic narratives shape public perception, and why trusted journalism remains essential in a world transformed by AI-driven information, market volatility, and competing sources of authority.